Privacy and cookie policy

1. Which customer data do we process

When you visit our website (www.ita.nl), we place cookies. You can find more information on our cookies in our cookie policy.

We collect/receive information about you in the following manner:

• When a user fills up the registration form or otherwise submits personal information
• Interacts with the website
• From public sources

When you buy a ticket from us as a customer, we will ask you for the following data:

• name
• address
• postal code
• city
• country
• E-mail address
• phone number
• date of birth
• gender
• Payment info

You can choose to buy tickets with or without an account. Without an account, you can only buy tickets through our Box Office. With an account, you can choose to subscribe to one or several newsletters, or to our digital ITA brochure. You can also use your account to access your tickets.

With your account, you can also buy tickets for Julidans and Nederlands Theater Festival. Your data will be stored in our ticketing database from TIXLY.

Apart from customer data, we also manage data of our associates, such as business associates and press. Associates will be managed in a separate database.

2. Purposes and legal grounds for processing data

We like to be transparent about why we process the afore mentioned personal data, and what we do with these data:

• Name: these data are necessary for the execution of the agreement. Without a name, it is not possible to place an order.
• Address, postal code, city and country: these data are necessary for the execution of the agreement, e.g. when you want to receive your ticket(s) in the mail. They are also necessary for a legitimate interest, to be able to verify to what extent we are fulfilling our municipal and national goal of reaching an audience that is as broad and diverse as possible. We use your postal code and city anonymously in customer analyses. In case you indicated that you want to receive our biannual ITA brochure, we will send it to you, on grounds of consent. Apart from this, we may also send our loyal customers mail based on visitor history. We do this on grounds of legitimate interest. As a loyal customer, we assume you will appreciate receiving information, which we carefully compose based on your preferences, and which involves a relatively small risk of privacy violations.
• E-mail address: these data are necessary for the execution of the agreement. We use your e-mail address to send you your e-ticket and a service mail about the performance you will be visiting. Your e-mail address also provides access to your account on our website, if you have chosen to create an account. For some performances, we will send you an evaluation e-mail afterwards. We do this on grounds of legitimate interest. Evaluating and processing feedback from our customers about our service is of great importance to us and involves a relatively small risk of privacy violations. If you subscribed to one of our e-mail permissions, we will send you e-mails based on tour preferences and/or visitor history, on grounds of consent. You can easily withdraw this permission by clicking unsubscribe at the bottom of the newsletter.
• Phone number: these data are necessary for the execution of the agreement. We can use your phone number in case of changes, cancellations or calamities with regard to your visit. We can also contact you if you indicated that you want to be put on the waiting list for a sold-out performance.
• Date of birth and gender: these data are necessary for the promotion of a legitimate interest, to be able to verify to what extent we are fulfilling our municipal and national goal of reaching an audience that is as broad and diverse as possible. We use your date of birth and gender anonymously in customer analyses.

We will use the information that we collect about you for the following purposes:

• Marketing / Promotional – Sending newsletters, event announcements, offers, or promotions. (Legal basis: Consent or Legitimate Interest)
• Creating user account – Managing your account on our website. (Legal basis: Performance of contract)
• Testimonials – Displaying reviews or feedback you voluntarily provide. (Legal basis: Consent)
• Customer feedback collection – Evaluating surveys or event feedback to improve our services. (Legal basis: Legitimate Interest)
• Processing payment – Handling ticket purchases and refunds. (Legal basis: Performance of contract)
• Support – Responding to inquiries, resolving issues, and providing customer assistance. (Legal basis: Performance of contract or Legitimate Interest)
• Administration info – Managing your orders, account, and related records. (Legal basis: Performance of contract)
• Targeted advertising – Delivering personalized ads based on your preferences or interactions. (Legal basis: Consent)
• Manage customer order – Ensuring tickets, cancellations, and refunds are processed correctly. (Legal basis: Performance of contract)
• Manage user account – Updating account details, preferences, or subscriptions. (Legal basis: Performance of contract)

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.

3. How long do we keep your data

We will store your data in our database for 7 years. We only do this to be able to make anonymized customer analyses and trend analyses. Apart from a number of regular customers, many customers only visit us once every few years. Only by analyzing longer periods of time can we map customer analyses and trends, which we need in order to assess to what extent we are fulfilling our municipal and national goal of reaching an audience that is as broad and diverse as possible.

4. Buying tickets anonymously

In case you wish not to be included in our database, despite our careful handling of your data, we offer you the possibility to buy tickets anonymously at the box office. If you choose this option, we will not be able to inform you about changes, cancellations or calamities regarding your visit. If you were to lose your tickets, we will unfortunately not be able to help you either. The opening hours of our box office are: Monday-Saturday from 2 p.m. to 6 p.m. (or an hour and a half before the start of any performance.)

5. Rights of data subjects

We would like to inform you about your rights as a subject concerning the processing of personal data in our database.

• Right of information: you have the right to ask us whether your personal data are processed.
• Right of access: you have the right to access your data.
• Right of correction: you have the right to submit a request to correct your data.
• Right to oppose or limit or delete personal data: you have the right to ask us to remove your data from our database. This right only applies if the data are not/no longer necessary for the execution of the agreement. If you are still due to visit one of our performances, the data will remain in our database until the end of your visit. After that, we will anonymize your data according to your request and remove all traceable personal data.
• Right to pass on information (data portability): you have the right to obtain data in a way that allows you to easily pass them on to another controller.
• The right to file a complaint with the Data Protection Authority.

In case you want to use your rights as a data subject, please send us an e-mail info@ita.nl indicating which right(s) you wish to use. Please mention “Privacy” in the subject line. We will respond to your request no later than four weeks after receiving your message.

6. Data processor agreement & third parties

6a. Data sharing with third parties
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:

• Ad service
• Sponsors
• Marketing agencies
• Analytics
• Payment recovery services
• Data collection & process
• Partner theaters

We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.

We may also disclose your personal information for the following:

• to comply with applicable law, regulation, court order or other legal process
• to enforce your agreements with us, including this Privacy Policy
• to respond to claims that your use of the Service violates any third-party rights

If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.

6b. Processors and cooperation partners

We have closed a processor agreement or cooperation agreement with the parties we collaborate with regarding the processing of personal data. It concerns the following parties/organizations:

• PerfectView: processor of our associates database
• Mollie: cooperation partner regarding online payments
• Mailchimp: processor for sending e-mails
• Deployteq: processor for sending e-mails
• TIXLY: processor of our ticket system
• Google: processor for the data analysis of our online traffic
• APG: processor of our direct mailings
• Julidans: ITA executes the festival’s ticket sales
• Afdeling online: Online marketing services
• Happy Horizon: Online marketing services
• Stape: Server side tracking
• Cookieyes: Cookie processing
• Partner theaters: for joint promotions of collaborations

In case you bought tickets for performances/activities by Julidans, Holland Festival or Nederlands Theater Festival, or partner theaters/theater companies with whom we collaborate for which ITA executes the ticket sales, your data will be shared with the relevant festival or theater (company). For the privacy policy of these festivals, please visit www.hollandfestival.nl, www.tf.nl, www.julidans.nl or get in touch with us through info@ita.nl to acquire information about the theaters & theater companies with whom ITA collaborates and might share your data.

6c. International data transfers
Some of our service providers, such as Google, Meta, and Mailchimp, are located outside the European Economic Area (EEA). This means that personal data may be transferred to countries outside the EU.
ITA ensures that such transfers comply with the applicable data protection laws, including the General Data Protection Regulation (GDPR). Where data are transferred outside the EU, ITA relies on the European Commission’s Standard Contractual Clauses (SCCs) to ensure that your personal data remain adequately protected.

7. Security measures

ITA is constantly working on the optimization of the security of customer data. Our websites can only be visited in a secured (HTTPS) environment and the management of data storage and the server is executed in compliance with ISO 27001.

8. Camera usage

Within ITA, camera surveillance is used under certain circumstances. Among other things, camera surveillance is used to increase safety. Cameras can greatly violate the privacy of those who are filmed. In order to guarantee optimal privacy, cameras are only used when there are no other possible ways to achieve the goal, and the usage of cameras should comply with requirements.

9. Privacy Policy changes

ITA reserves the right to make changes to this Privacy Policy. We will of course inform you about this via our website (www.ita.nl) and therefore advise you to regularly check this page to see whether any changes have been implemented.

COOKIE POLICY

Our organization – Internationaal Theater Amsterdam (further referred to as ITA), located at Marnixstraat 427 in Amsterdam – uses cookies.

Because we want to guarantee your privacy as well as improve the user-friendliness of our website (www.ita.nl), we think it’s important for you to know how and why we use cookies.

1. Who is responsible for the processing of your data

ITA is responsible for the processing of data as described in this cookie policy.

2. What are cookies

Our website uses cookies and similar tracking technologies such as pixels, tags, and scripts (collectively referred to as “cookies”) to enhance your browsing experience, analyze site traffic, and deliver personalized advertising. Cookies are small data files stored on your device when you visit our website.

By using cookies, we make sure that e.g.:

• Surfing our website becomes easier and more enjoyable.
• You don’t have to receive or fill in the same information every time you place an order on our websites.
• We can offer you special features, such as the shopping cart.
• We can measure how our websites are used and what we can improve about them.
• We can show you advertisements and recommendations based on your interests.

Cookies are not dangerous. They are not computer programmes and can’t be used to spread computer viruses.

3. Types of cookies we use

• Strictly Necessary Cookies
  • Required for the website to function and enable core features such as security and payment processing.
  • Examples: Session cookies, consent-management cookies.
• Performance & Analytics Cookies
  • Help us understand how visitors use our site, measure traffic sources, and improve performance.
  • Examples: Google Analytics.
• Advertising & Social Media Cookies
  • Used to deliver relevant advertisements and measure campaign effectiveness. These may also link with your social-media accounts or other websites you visit.
  • Examples: Cookies on Meta (Facebook & Instagram), YouTube, Twitter, Partner theater pixel.
• Preference Cookies
  • Remember your choices such as language or region to personalize your experience.
  • Examples: Localization cookies.

Some cookies and pixels on our site are provided by third parties, including:

• Google Analytics (Google LLC) – helps us analyze website traffic and usage patterns. Google Privacy Policy.
  ITA uses Google Analytics in a privacy-friendly manner, following the guidelines of the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). This means that IP addresses are anonymized, data sharing with Google is disabled, and the data are processed only for analytical purposes.
• Meta Pixel (Meta Platforms Ireland Ltd.) – enables us to measure the effectiveness of our advertising campaigns and deliver relevant ads on Facebook and Instagram. Meta Privacy Policy
• Cookies for YouTube, Twitter, Facebook, and Instagram.
• Ad scripts for Facebook, Google Ads, Twitter, and Instagram.
• Partner Theater Pixels and/or cookies – may be placed by theater partners with whom we collaborate for joint promotions or audience insights. These partners may receive anonymized or pseudonymized data about your interactions with our website, processed according to their own privacy policies.

We can use your surfing behaviour to make the most relevant offers. For more information about the privacy and cookie policy of these organizations, please visit Facebook, YouTube, Twitter or Instagram, or get in touch with us through info@ita.nl to acquire information about the theaters & theater companies with whom ITA collaborates and might share your data.

4. Consent and control

We only place non-essential cookies (such as analytics or advertising cookies) after obtaining your consent through our cookie banner. You can manage or withdraw your consent at any time by:

• Adjusting your cookie settings via the banner or browser preferences, or
• Contacting us at info@ita.nl for assistance.

If you disable certain cookies, parts of our website may not function properly.

5. Data retention

Cookies are stored for varying periods depending on their purpose:

• Session cookies expire once you close your browser.
• Persistent cookies may remain on your device for up to 24 months or until you delete them.

6. Lastly

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Our cookie policy was last changed on November 7, 2025.