Pride Art Expo: PEEKABOO
The Bookshop at ITA transforms into a vibrant meeting place with the special exhibition Pride Art Expo: PEEKABOO. Let yourself be guided through a carefully curated selection of artworks that bring to life the diversity, strength, and beauty of the LGBTQIA+-community. Curated by multidisciplinary artist Zjef van Bezouw, the expo offers a unique preview of the many art exhibitions taking place across the city during Pride.
On July 26, we’ll kick things off with a festive start from 6:00 to 8:00 PM. A week later, on August 3, we’ll wrap things up with a bang during the book launch of Bamber Delver Salmanpour, also from 6:00 to 8:00 PM. Bamber will take you on a journey through the vibrant story of the city’s free spirits.
Pride Amsterdam
Location The Bookshop
Genre Exhibition
Opening Hours
12:00 PM to 6:00 PM
Official opening on 26 July
18.00 tot 20.00
In a time when division increasingly dominates, love is the force that connects, strengthens, and propels us forward. During Pride Amsterdam 2025, LOVE takes center stage—not just as a romantic ideal, but as a symbol of solidarity, understanding, and the collective fight for equal rights. This spirit forms the foundation of Pride Art Expo: PEEKABOO, on view in The Bookshop at ITA.
This special exhibition is a colorful ode to the many forms of love. From attraction and mutual support to defying inequality—LOVE lives in every artwork.
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Multidisciplinary artist Zjef van Bezouw has curated a powerful selection that brings to life the beauty, resilience, and diversity of the LGBTQIA+ community. The exhibition offers a glimpse into the rich array of queer art being showcased across the city during Pride 2025.
In the lead-up to Pride Amsterdam, we’ll be sharing more about the featured artists and works. See you there!
Pride Art Route
During Pride Amsterdam, art exhibitions take place all across the city. Celebrate and enjoy the diversity, strength, and beauty of the LGBTQIA+ community with the Pride Art Route. Download the app and map out your own route!
Multidisciplinary artist and curator
Zjef van Bezouw
Zjef van Bezouw is a Dutch mixed media artist, designer, and curator whose work includes performance, immersive spaces, fetish-wear, and footwear. He studied at the Gerrit Rietveld Academy and DASARTS in Theatre Design. From 2011 to 2019, he lived in NYC and now splits his time between Amsterdam and Portugal. Under his alias ZJEFWORKS, he creates multi-sensory experiences through space transformation, leather design, and curatorial happenings that “burn onto your retina.” A pioneer in Pride Amsterdam since the 1990s, he continues to exhibit internationally. In 2019, he launched BoaBoa, an arts initiative from Portugal.
MAMABIRD
Dyan van Staveren
MAMABIRD is the alter ego of Dyan van Staveren from Rotterdam, she is an artist and creative at heart. After owning a beauty/styling salon for many years, since June this year she is now going to use her makeup brushes mainly to make photo-realistic paintings, Barbie and other toys being her creative inspiration. Playing and toys have always had a big role in her work. First this was mostly play in the nightlife and now for a few years in her painting.
MOREPIXX?
For the eighth year during Queer and Gay Pride Amsterdam in the Ramses Shaffy house the exhibition of the nominated and winning photos of MOREPIXX? the international gay fetish photo competition. Photographers from all over the world, both amateur and professional, have submitted their gay fetish artwork to compete for the best photo of 2024. Their work covers the entire spectrum of expressions in the gay fetish world, such as leather, rubber, sportswear, bondage, SM.
Medical Body Jewels
Ton of Holland
A shameless exhibition that is about the inside and the outside of the human body, about its beauty but also about illness, infirmities, decay and other intimate matters. External body decorations such as necklaces, rings, bracelets, piercings and gemstones, including diamonds. But also inside the body; like implants and prosthetics. The basis is vintage photography of the sensual male body. Through painting, photo collage and embroidery, an extremely aesthetic image is brutally created, especially of physical defects that we often prefer not to discuss.
About Pride
In 2025, Pride Amsterdam is all about LOVE – as a unifying force in a world full of division. This year, once again, ITA opens its doors during Pride to celebrate love in all its forms, placing love, diversity, and inclusion at the heart of everything we do. The program you're currently viewing is part of ITA Pride. Together, we celebrate, raise awareness, and continue building a world where everyone is free to be themselves.
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
