Pride

In 2025, Pride Amsterdam is all about LOVE. In a world where division increasingly dominates, love stands as the most powerful response—not just as a romantic ideal, but as a symbol of solidarity, understanding, and the collective fight for equal rights, both within and beyond the LGBTQIA+ community.


This year, ITA once again opens its doors during Pride to celebrate love in all its forms. Immerse yourself in the Pride Art Expo: PEEKABOO, the monumental installation Rise of the Rainbow, and of course, plenty more Hot Queer Shit for Hot Queer Beings.

26 July - 3 August

Pride Art Expo: PEEKABO

The Bookshop at ITA transforms into a vibrant meeting place with the special exhibition Pride Art Expo: PEEKABOO. Let yourself be guided through a carefully curated selection of artworks that bring to life the diversity, strength, and beauty of the LGBTQIA+ community. Curated by multidisciplinary artist Zjef van Bezouw, the expo offers a unique preview of the many art exhibitions taking place across the city during Pride.

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26 July - 3 August

Rise of the Rainbow

Experience this groundbreaking installation! Rise of the Rainbow offers a powerful and unique portrayal of moving stories of love, courage, and resistance within the Dutch and international LGBTQIA+ community. This multimedia journey takes you through the past, present, and future, bringing both the highs and lows of Queer history to life in an unforgettable way.

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28 & 29 July

DORIAN: portret van een onstilbare

DORIAN: portret van een onstilbare is a queer adaptation of The Picture of Dorian Gray by Oscar Wilde, exploring themes of self-discovery, beauty, and hedonism. Originally written in a time of harsh laws against homosexuality, the story remains deeply relevant today. DORIAN: portret van een onstilbare is on view in ITA’s Bookshop, stripping the censored version of Wilde’s tale of its masks and taboos.

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30 & 31 July

Amber Vineyard's Queer Cabaret: Pearl Dive

After the big success of our last Pearl Dive where The Legendary Mother of Sirens, Amber Vineyard transformed ITA into a RED SEA, we’re eager to invite all Divers to the next chapter. Amber invites you to a thrilling pool of Performance, Pleasure, Power & Play.

Hot Queer Shit by, and for, Hot Queer Beings.

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31 July - 1 August

Jongens

Jongens is an intense monologue about love and sexuality, based on the work of controversial filmmaker Pier Paolo Pasolini. Actor Thor Braun fully immerses himself in Pasolini’s poems, novels, and films filled with passionate desires. Through letters, scenes, and paint, he explores how Pasolini’s love frenzy relates to his own life and raises critical questions in 2025.

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3 August

Safe Space

ITA wants everyone to feel safe – especially during Pride. Not everyone feels comfortable traveling to Amsterdam in their ultimate Pride outfit. That’s why on Saturday, August 2, ITA is opening its doors providing a safe space for Canal Parade visitors to change clothes.

ITA’s Safe Space will be open on Saturday, August 2, from 10:00 AM to 3:00 PM.

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MORE PRIDE

Language NP Language no problem Podcastopname Rise of the Rainbow - episode: loss and unity Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid Perspective programmes Podcastopname Rise of the Rainbow - episode: loss and unity
Close Podcastopname Rise of the Rainbow - episode: loss and unity Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid
12 Jun '25
Join us for the live podcast recordings of Rise of the Rainbow at The Bookshop!
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
Language NP Language no problem Podcastopname Rise of the Rainbow - episode: Freedom and Resistance Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid Perspective programmes Podcastopname Rise of the Rainbow - episode: Freedom and Resistance
Close Podcastopname Rise of the Rainbow - episode: Freedom and Resistance Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid
17 Jun '25
Join us for the live podcast recordings of Rise of the Rainbow at The Bookshop!
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
Language NP Language no problem Podcastopname Rise of the Rainbow Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid Perspective programmes Podcastopname Rise of the Rainbow
Close Podcastopname Rise of the Rainbow Theater van de Heelheid, DROPSTUFF MEDIA i.s.m. het Nederlands Instituut voor Beeld & Geluid
26 Jun '25
Join us for the live podcast recordings of Rise of the Rainbow at The Bookshop!
Together with inspiring guests from the LGBTQIA+ community, we explore the themes behind the theatre experience. Two episodes per session — with a free drink during the break!
Language NP Language no problem Pride Art Expo: PEEKABOO Zjef van Bezouw e.a. Expo Pride Art Expo: PEEKABOO
Close Pride Art Expo: PEEKABOO Zjef van Bezouw e.a.
21 Jul '25 to 03 Aug '25
Step into a world of color, love, and creativity during Pride Amsterdam! The Bookshop at ITA transforms into a unique gathering space with the special exhibition Pride Art Expo: PEEKABOO.
Language NP Language no problem DORIAN: portret van een onstilbare Club WILD Theater DORIAN: portret van een onstilbare
Close DORIAN: portret van een onstilbare Club WILD
28 Jul '25 to 29 Jul '25
DORIAN is a queer adaptation of The Picture of Dorian Gray by Oscar Wilde. The story explores the search for one's true self and the concealment of it, as well as themes of hedonism and beauty.
Language NP Language no problem Amber Vineyard's Pearl Dive: The Rising Amber Vineyard Theater Amber Vineyard's Pearl Dive: The Rising
Close Amber Vineyard's Pearl Dive: The Rising Amber Vineyard
30 Jul '25 to 31 Jul '25
After the great success of our last Pearl Dive, where the legendary Mother of Sirens Amber Vineyard turned ITA into a red sea, we are eager to invite all divers to the next chapter.
Language NP Language no problem Jongens Thor Braun Theater Jongens
Close Jongens Thor Braun
31 Jul '25 to 01 Aug '25
Jongens is a passionate immersion into the work of the controversial filmmaker Pier Paolo Pasolini. An extravagant yet intimate monologue about the longing for love and sexuality.
Language NP Language no problem Safe Space Internationaal Theater Amsterdam Events & Awards Safe Space
Close Safe Space Internationaal Theater Amsterdam
02 Aug '25
ITA wants everyone to feel safe – especially during Pride. Not everyone feels comfortable traveling to Amsterdam in their ultimate Pride outfit. That’s why ITA is opening its doors, providing a safe space for Canal Parade visitors to change clothes.