Pride
In 2025, Pride Amsterdam is all about LOVE. In a world where division increasingly dominates, love stands as the most powerful response—not just as a romantic ideal, but as a symbol of solidarity, understanding, and the collective fight for equal rights, both within and beyond the LGBTQIA+ community.
This year, ITA once again opens its doors during Pride to celebrate love in all its forms. Immerse yourself in the Pride Art Expo: PEEKABOO, the monumental installation Rise of the Rainbow, and of course, plenty more Hot Queer Shit for Hot Queer Beings.
26 July - 3 August
Pride Art Expo: PEEKABO
The Bookshop at ITA transforms into a vibrant meeting place with the special exhibition Pride Art Expo: PEEKABOO. Let yourself be guided through a carefully curated selection of artworks that bring to life the diversity, strength, and beauty of the LGBTQIA+ community. Curated by multidisciplinary artist Zjef van Bezouw, the expo offers a unique preview of the many art exhibitions taking place across the city during Pride.
26 July - 3 August
Rise of the Rainbow
Experience this groundbreaking installation! Rise of the Rainbow offers a powerful and unique portrayal of moving stories of love, courage, and resistance within the Dutch and international LGBTQIA+ community. This multimedia journey takes you through the past, present, and future, bringing both the highs and lows of Queer history to life in an unforgettable way.
28 & 29 July
DORIAN: portret van een onstilbare
DORIAN: portret van een onstilbare is a queer adaptation of The Picture of Dorian Gray by Oscar Wilde, exploring themes of self-discovery, beauty, and hedonism. Originally written in a time of harsh laws against homosexuality, the story remains deeply relevant today. DORIAN: portret van een onstilbare is on view in ITA’s Bookshop, stripping the censored version of Wilde’s tale of its masks and taboos.
30 & 31 July
Amber Vineyard's Queer Cabaret: Pearl Dive
After the big success of our last Pearl Dive where The Legendary Mother of Sirens, Amber Vineyard transformed ITA into a RED SEA, we’re eager to invite all Divers to the next chapter. Amber invites you to a thrilling pool of Performance, Pleasure, Power & Play.
Hot Queer Shit by, and for, Hot Queer Beings.
31 July - 1 August
Jongens
Jongens is an intense monologue about love and sexuality, based on the work of controversial filmmaker Pier Paolo Pasolini. Actor Thor Braun fully immerses himself in Pasolini’s poems, novels, and films filled with passionate desires. Through letters, scenes, and paint, he explores how Pasolini’s love frenzy relates to his own life and raises critical questions in 2025.
1 August
Blaq Tito Addressing the Parliament of Ghosts
Blaq Tito Addressing the Parliament of Ghosts is an epic monologue about forgotten histories and cultural ties between Africa and Yugoslavia. From Mahama's Parliament of Ghosts and Guerematchi's childhood in Yugoslavia, a story unfolds about the Non-Aligned Movement, migration, memory and identity - with Tito as the spirit that connects past and present.
3 August
Safe Space
ITA wants everyone to feel safe – especially during Pride. Not everyone feels comfortable traveling to Amsterdam in their ultimate Pride outfit. That’s why on Saturday, August 2, ITA is opening its doors providing a safe space for Canal Parade visitors to change clothes.
ITA’s Safe Space will be open on Saturday, August 2, from 10:00 AM to 3:00 PM.
