Corporate sponsors provide fundamental support to our theater. This level of support provides an opportunity to explore the versatility of our theatre. During the course of the sponsorship we focus on one topic, such as leadership, diversity and inclusion, identity, digital innovation or (international) hospitality. We develop custom sponsorships, geared to the specific needs of your organisation.

Still ITALive behind the scenes

ITALive sponsor

Clifford Chance Amsterdam sponsors digital streaming platform ITALive. A new business model for International Theater Amsterdam to establish growth sustainably and increase our audiences nationally and internationally.

ITA’s existing plans for digital innovation accelerated during the pandemic. Resulting in 17 livestreams of highlights in our repertoire, reaching more than 65.000 unique views in 98 countries to date. With the support of Clifford Chance we can sustain ITALive as a virtual stage and source of inspiration for audiences across the world. In addition, it enables us to further invest in technological innovation and advancing the online client experience.

Clifford Chance’s commitment to ITALive supports the ITA resident company productions as part of the online season. Together, we provide a state-of-the-art cinematographic theatre experience for all.



As ITA Academy Sponsor, KPMG supports our education and community engagement department. And in particular the production of educational video series Theater in Context for secondary schools and community colleges.

Together, KPMG and ITA emphasize the importance of creative thinking. An important 21st Century skill to ignite progress that benefits people and planet. New insights are inspired by allowing yourself to wonder, to engage in conversation and empathise with people outside of your own ecosystem.

Education project Theater in Context fulfills the need of secondary school teachers to encourage conversations among students about topics, such as leadership, gender and sexual identity. It’s very important this generation of future experts and leaders learn the importance of diversity and inclusion, self-acceptance to support sustainable progress in our society.” - Stephanie Hottenhuis, CEO KPMG Nederland


GoodFuels supports the resident company of actors of Internationaal Theater Amsterdam.

To execute GoodFuel’s People & Culture program in a truly unique manner, we gear our collaboration towards topics, such as leadership, culture and growth. For both ITA and GoodFuels our staff is our most important capital. Which is why GoodFuels supports the ITA Ensemble, our resident company actors.

ITA is one of the few theaters in the Netherlands that employs a resident company of actors of this size year-round. The resident company enables us to keep productions on our repertoire and extend block buster shows through multiple seasons. Our 21 actors and actresses play a crucial part in audience retention and attracting new audiences nationally and internationally.

In appreciation of their invaluable support, ITA offers the GoodFuels staff the tools to enhance their own daily performance. A surprising collaboration in which sustainability and performing arts collide.